To reach that level of brand recognition, it is critical to be consistent with how you display your product images on your site and how you use shadows is an important part of achieving that consistency.Ī perfect example of recgonizable product photography is Dollar Shave Club. Ideally, you want your product images to be recognized as your product images. Shadowing, when done correctly, can transform good product images to great product images, helping you to grab customer’s attention, build your brand recognition and actually help drive product sales.Ĭonsistent Shadows Can Help Build Brand Recognition That doesn’t make this a bad product image, but there is definitely room for improvement. The sunglasses are just floating aimlessly on that all-white background. Having said that, there is definitely something missing: there isn’t anything in the image that provides a sense of space. That is a nicely shot, professional product image.
Image without shadow floats in space, feels "off"
To illustrate the power of shadowing in product photography, it’s best to start with an example.
#Gimpshop drop shadow how to
To make it as easy as possible for you to use all the knowledge we have gathered for your own product photography, we have put everything we know about shadowing into this one ultimate shadow post.īelow you will find information about the importance of shadowing in product photography, the different shadow options to consider, how best to apply them to different types of products, and video tutorials for how to add shadows to your product images yourself. But to really make your images stand out, it is important not only to understand the different shadowing options out there, but also how to apply each one to each specific type of product.Īfter years of adding and retouching shadows for millions of product images for some of the world’s biggest brands, we have become experts in utilizing shadowing to make products pop for e-commerce retailers.
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